Birchbox is an e-commerce subscription service offering a monthly box of curated beauty samples. Launched in 2010, the brand gave birth to monthly-subscription-box mania and quickly grew to 1 million subscribers and 300 employees in just a few years. When I came onboard in 2013, I was the only copywriter, which meant that I touched a little bit of everything.
The job:
Associate Editor, Marketing Content (a.k.a. copywriter)
My role:
Concept and execute cross-channel marketing campaigns
Compose site, landing page, and email copy
Write and edit product pages
Draft articles for the Birchbox blog
Create retail signage for the Birchbox brick-and-mortar store