Character creates high-quality toolsets and project kits that look great, too. The home improvement brand is on a mission to make DIY accessible to everyone—not just the macho “handy” stereotype. As the Director of Brand Strategy & Voice at the agency Communal Creative, I helped Character name their company, craft their brand strategy, and find their voice.
My role:
Brand strategy
Naming
Brand voice guidelines
Core messaging
Manifesto
Tagline
Headline copy
Packaging copy
