KADA designs elevated basics with a focus on sustainability and versatility. Their unique system of “Silhouettes” helps cut down on fabric waste and water usage while ensuring a flattering fit every time. As Director of Brand Strategy with Communal Creative, I worked closely with KADA’s founding team to define their brand strategy and mission, and craft a voice that expresses the brand’s boldness and energy.
The project:
Launch to market
My role:
Brand strategy
Manifesto & tagline
Copywriting
Voice guidelines
Website copy & email campaigns