Frozen food has a reputation for being unhealthy and none-too-fresh. Mosaic is doing frozen differently by crafting wholesome, delicious meals from pure ingredients and shipping them to your doorstep. With the agency Communal Creative, I worked with Mosaic from inception through launch to capture their unique voice and message.
The project:
Brand launch
My role:
Brand strategy
Manifesto & tagline
Copywriting
Voice guidelines