Stir is a dating app aimed at single parents from Match Group (owners of Tinder and Hinge). In partnership with the agency The Working Assembly, I worked on Stir’s brand strategy, interviewing single parents and deep-diving into market research to surface new insights about what parents want from a dating app. From there I helped craft the brand strategy that ultimately led to a new brand identity and OOH campaign.
My role:
Market research + qualitative interviews
Brand strategy
