HHP is reimagining what “hospital food” can be. This B2B real estate brand creates retail spaces within healthcare settings, such as a cafe or gift shop that lives inside a hospital. With their focus on human-centered design, they transform cold and clinical spaces into warm and welcoming places to gather and refuel. In partnership with The Working Assembly, I helped HHP define their brand strategy and purpose as they geared up for a head-to-toe rebrand.
My job:
Director of Brand Strategy & Voice
My role:
Brand strategy
Brand manifesto
Brand voice guidelines
