Brand strategist and copywriter

Brand strategist and copywriter

Screenshot 2024-05-12 at 1.11.50 PM.png

Eddi

Eddi is on an eco-conscious mission to reduce ocean plastic by making the sustainable choice the most stylish choice. Their unique soap dispenser system uses 100% recyclable aluminum refills, eliminating plastic waste. As Director of Brand Strategy at Communal Creative, I worked closely with Eddi’s founders to develop their brand strategy and voice at launch.

The project:

Launch to market

My role:

Brand strategy

Mission, vision, manifesto & tagline

Copywriting

Voice guidelines

Screen Shot 2021-10-15 at 4.29.29 PM.png

Screen Shot 2021-10-15 at 4.48.08 PM.png

Screen Shot 2021-10-15 at 4.33.30 PM.png

Screen Shot 2021-10-15 at 4.35.31 PM.png

Screen Shot 2021-10-15 at 4.30.11 PM.png

Screen Shot 2021-10-15 at 4.29.54 PM.png

Screen Shot 2021-10-15 at 4.32.33 PM.png

All Book of the Month KADA Mosaic Birchbox Ten Percent Happier Springer Eddi Good Energy HHP Stir Character

Book of the Month KADA Mosaic Birchbox Ten Percent Happier Springer Eddi Good Energy HHP Stir Character